SRP Advisors, LLC Represents Battenfeld Technologies in Acquisition of UST Brands


We are pleased to announce that SRP Advisors, LLC initiated the transaction and acted as financial advisor to Battenfeld Technologies, Inc. in connection with the acquisition of Ultimate Survival Technologies, Inc. (“UST Brands”). Battenfeld is an industry leading manufacturer of shooting, reloading, gunsmithing and gun cleaning supplies which became a subsidiary of Smith & Wesson Holding Corporation in December 2014. Battenfeld manufactures accessories under several popular brands including Caldwell Shooting Supplies, Wheeler Engineering, Tipton Gun Cleaning Supplies, Lockdown Vault Accessories, Frankford Arsenal, Non-Typical Wildlife Solutions, BOGgear, Hooyman Saws and others. The UST Brands line of personal safety and survival tools includes LED lights, patented all-weather fire starters, unbreakable signal mirrors, premium outdoor cutting tools, first aid kits, signal whistles, survival kits, camp kitchen products, and more. UST Brands’ products are sold through a variety of outdoor, sporting goods, and large retailers, as well as through online merchandisers.

This transaction extends the successful track record of SRP Advisors working with leading companies in the sporting goods and outdoor accessories market.

“We are very excited to announce the acquisition of UST Brands. With its complete offering of survival gear, UST Brands is our first acquisition that is entirely focused on the outdoor market, which is a key part of our vision to become the leading provider of quality products for the shooting, hunting, and rugged outdoor enthusiast.”
James Debney
President and CEO of Smith & Wesson

For more information about this transaction or the merger and acquisition advisory services of SRP Advisors, LLC, please contact Sean Prendergast, Managing Partner at 818-514-8959.

About Battenfeld Technologies, Inc.
Headquartered in Columbia, MO, Battenfeld Technologies Inc. is a leading designer, developer and supplier of branded shooting and hunting accessories to the outdoor sporting goods industry.  Battenfeld is known for its industry-leading product innovation and brand names, including: Caldwell Shooting Supplies, Wheeler Engineering, Tipton Gun Cleaning Supplies, Lockdown Vault Accessories, Past Recoil Protection, Non-Typical Wildlife Solutions and others. Battenfeld Technologies is a subsidiary of Smith & Wesson Holding Corporation. For more information on Battenfeld Technologies, visit

About Smith & Wesson Holding Corporation
Smith & Wesson Holding Corporation (NASDAQ Global Select: SWHC) is a provider of quality products for shooting, hunting, and rugged outdoor enthusiasts in the global consumer and professional markets. The company reports two segments: Firearms and Outdoor Products & Accessories. Firearms manufactures handgun and long gun products sold under the Smith & Wesson®, M&P®, and Thompson/Center Arms™ brands as well as providing forging, machining, and precision plastic injection molding services. Outdoor Products & Accessories provides shooting, hunting, and outdoor accessories, including reloading, gunsmithing, and gun cleaning supplies, tree saws, vault accessories, knives, laser sighting systems, and tactical lighting products. Brands in Outdoor Products & Accessories include Smith & Wesson®, M&P®, Thompson/Center Arms™, Crimson Trace®, Caldwell® Shooting Supplies, Wheeler® Engineering, Tipton® Gun Cleaning Supplies, Frankford Arsenal® Reloading Tools, Lockdown® Vault Accessories, Hooyman® Premium Tree Saws, BOG POD®, and Golden Rod® Moisture Control as well as knives and specialty tools under Schrade®, Old Timer®, Uncle Henry®, and Imperial™. For more information on Smith & Wesson, visit

About SRP Advisors, LLC
SRP Advisors, LLC provides merger and acquisition advisory services to both buyers and sellers of middle market companies. SRP Advisors works with owners of private companies across all industry segments who might be interested in exploring alternatives for their company such as a full or partial sale of the business, an investment in the business from a private equity group, or a transition of ownership to management or the next generation of family. SRP Advisors also provides strategic acquisition advisory services for public, private and private equity sponsored companies looking to grow their business through mergers and acquisitions. Contact Sean Prendergast, Managing Partner at 818-514-8959 or visit